Готовые работы → Английский язык

контрольная работа 1. Make up new sentences with the given words. Creative, customer, a marketing mix, sell, the 4 P’s, coordination, packaging, vending machines, list price, brand name. 2. Complete the following sentences with one of the following words or phrases from the box. non-personal presentation, consumption, concept, purpose, a market survey, exchange, stimulate 1. Marketing management is the analysis, planning, implementation and control of the ………… of achieving organizational objectives. 2. Marketing is a human activity directed to satisfying needs and wants through ………… exc

2013

С условиями соглашения согласен (согласна)

Содержание

1. Make up new sentences with the given words.

Creative, customer, a marketing mix, sell, the 4 P’s, coordination, packaging, vending machines, list price, brand name.


2. Complete the following sentences with one of the following words or phrases from the box.

non-personal presentation, consumption, concept, purpose, a market survey, exchange, stimulate

1. Marketing management is the analysis, planning, implementation and control of the ………… of achieving organizational objectives.
2. Marketing is a human activity directed to satisfying needs and wants through ………… exchange process.
3. The selling ………… is a management organization that assumes, that consumers will either buy or now buy enough of the organization’s products unless the organization makes substantial efforts to …………… their interest to the product.
4. Marketing research system involves……….. ………, a product preference list, a sales forecast by region, or an advertising effectiveness study.
5. Advertising is any paid form of…………… ……… and promotion of ideas, goods or services by an identified sponsor.
6. Product is anything that is capable of satisfying a need or want that is offered for attention, acquisition, use or………………

3. Answer the questions.

1. Can you name three essential goods that you consume on a daily basis?
2. Can you name three nonessential goods?
3. Which of products/services most appeals to you and why?
4. In what ways can producers or retailers try to persuade customers to try new products?
5. Where do buyers look for products/ services?
6. How do famous companies promote their unique product or service features?
7. What do customers want from the product/service?
8. Are there established price points for products or services in the area where you live?
9. How did the Internet and social media affect marketing activities?
10. What do you think are the main benefits of online shopping?

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